Forty-four years
of patience.
How a small apothecary in Provence became a perfume house — and why we still decant every bottle by hand.
A room above the rue Marceau.
Estelle Velunora opened the first door of the house in 1982, above an apothecary in Grasse. She had no backers, no distributor, and seventeen compositions.
Everything was hand-written. The formulas, the labels, the letters she sent to the three perfumers who agreed to wear her work before anyone had heard of it.
Forty-four years later, her daughter Mariéle composes from the same workshop. The formulas are still hand-written.
Why slow is the point.
Each composition takes between three months and three years. We do not rush. We do not accept synthetic shortcuts. When the absolute is wrong, we wait for the harvest.
Eleven names on every bottle.
Natural absolutes only
We do not work with synthetics. It costs more. It smells like itself.
Refillable, by post
Every bottle returns home. We refill it, send it back, halve the carbon.
Names, on every label
The composer, the decanter, the date. Perfume is not anonymous here.